If your trade mark consists of a word and a logo in combination, it is generally advisable to try and register these elements as separate trade marks if each might satisfy the criteria for registration in their own right. This will provide for a broader scope of protection and make it easier to enforce your trade mark rights against others.

However, by splitting up a trade mark into individual word and logo elements for registration, it may be more difficult to argue the distinctiveness of each individual element, and this may increase the chances of rejection of both elements from registration as trade marks.

Where it is not possible to protect the individual elements of the trade mark separately, it may be possible to register the combined word and logo together, as the overall complexity of the trade mark may render it distinctive.

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